How to Make Your New Logo Design Work for You. What can a logo do? 1. Entice a buyer? 2. Convey ideas? 3. Embody your brand? 4. Spark consumer recognition? 5. Work across all marketing platforms? Good logo design can – and should – do all of the above. Whether you're just starting out or have been in business for a while and are feeling a slump in sales, good logo design (or redesign) is the key to communicating to current and potential consumers why your brand is right for them. Your goal should be to make a logo that's relevant but won't fade with other fads. Here are the steps to creating a timeless logo that will work for your brand today and tomorrow. First, go slow. Entrepreneurs like to act, but acting too quickly can often lead to costly mistakes. Spend time putting thought into your logo and making sure its design works on behalf of your brand's image. Research your target audience. Do they tend to like creative typography, or are they happier with an ele
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